Company rebrand

Brand identity

GAMA Healthcare's logo had been in place since the company was founded in 2004, since then the company had quickly grown to become a global presence. The purpose of the rebrand was to embody the company’s entrepreneurial spirit and symbolise their commitment to innovation and continuous development in their visual identity. Aiming to establish the GAMA corporate brand as trusted and well-respected alongside its product brands.

The end solution incorporated elements from GAMA’s portfolio of brands – creating cohesion between them and the GAMA parent brand – and features a neutral colour palette designed to complement the colours associated with their product ranges.

The approach is contemporary yet approachable, retaining a hint of GAMA’s roots, visible in their signature dot on the ‘G’.

Client

GAMA Healthcare

Services

Brand identity

Typography

Logo creation