Website redesign

Digital design

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Brief: Design a website to support GAMA’s growing international aspirations and diversifying audience.

Solution: Creative support to help grow business financially, the outcome, double digit growth culminating in a £50M business with global reach.

We delivered a new site, bringing multiple brands which were previously spread across 24 websites, under one roof. Boasting component-based architecture for a resilient digital ecosystem; this also provided language and persona/market led variants, to accurately address customer needs.

The design provides users with the ability to filter by brand, product and category after determining who they are.

I led the in-house team who wrote, designed and collated all content. This included new content production of 236 product shots, 104 lifestyle photos, 32,438 words, 8 branded UI kits and 54 icons and illustrations – resulting in a 50 fold increase in unique website views within 6 months of launch, contributing to 10% increase in profits/new customers.

Brand

GAMA Healthcare

Completion date

31-05-19

Services

Web Design

UI/UX Design

Content curation

Project management

Art direction

Launch Website